Klaviyo: Best AI Marketing Automation Platform for Email & SMS

Klaviyois a marketing automation platform that transforms digital communication via its predictive analysis capabilities and integrated artificial intelligence. Adapted to retailers and e-commerce companies, it facilitates the creation of high-performance email marketing and SMS campaigns. Founded in 2012 byAndrew BialeckiandEd Hallen, the Klaviyo website has established itself as the benchmark marketing automation platform for thousands of e-tailers. This high-tech solution combines email marketing, SMS and artificial intelligence to deliver personalized communications to your customers. What makes it special? Its ability to analyze numerous data points per customer enables ultra-precise segmentation of your audience. Results are impressive: your email campaigns achieve an average open rate of 35%, thanks to AI that automatically determines the best times to send them. In addition, AI analyzes over 230 data points per customer to help you create ultra-targeted segments. For example, you can automatically identify and contact customers who have abandoned their shopping carts for more than €100 in the last 48 hours. Then, the prediction system identifies each customer’s likelihood of purchase over the next 30 days. For your SMS campaigns, you benefit from a 98% deliverability rate and advanced tools such asautomatic A/B testingon content.

Key Features

• The free plan lets you manage up to250active profiles with 500 emails and150SMS credits per month.
• For growing companies, the Email plan starts at$45per month for 15,000 emails. The most popular plan, Email + SMS, starts at$60a month and includes 15,000 emails and 1,250 SMS credits.
• For larger companies, Klaviyo also proposes a CDP (Customer Data Platform) solution starting at$500per month.